Exploring South Africa Culture Essay Example for Free

Exploring South Africa Culture Essay There are many countries that display various types and forms of communication, especially in some countries of Africa. One of the most toured and â€Å"rainbow† diverse country in Africa is apparently South Africa. Even though most of the country is predominantly black, it is also known to be one of the most multicultural countries in the world. In fact, there are many different ethnic groups that make up the countries’ population in urban areas. Also, it explain black people of South Africa colonialism and immigration have brought in white Europeans, Indians, Indo-Malays, Chinese and many more. The best the thing to do is describe some of South African culture, customs, manners, etiquette, values in order to understand the people better. You may be going to South Africa on business, for a visit or even hosting South African colleagues or clients in your own country. Remember, this is only a very basic prologue and is not meant to stereotype all South Africans you may meet! South Africa can be described as a social community that has a various types of communicational style, depending on the ethnic group or maybe the area At the same time they value human politeness over materialism. People living in the city live their life in the fast lane, which affects their outlook. People from the city Johannesburg can quite often be regarded as having materialistic values, and being more concerned in what you own rather than who you are in general. They prefer to see themselves as urbane and their country cousins as less sophisticated. However, in rural areas family ties, long-term friendships and social standing are all important to South Africans. The many rural black communities and villages are still rooted in the traditions of their heritage, whereas the increasingly urban black community combines their roots with the urban environment and international influences that surround them. In order to be accepted by the majority of South African culture, you must first understand their customs. South Africans are openly expressive when it comes to their customs. In fact, some of the countries customs are related to the United States in a way. For instance, the United States and South African share similar greetings, the English language and attires. When trying to get to know someone, South Africans, regardless of ethnicity, prefer meeting and greeting someone face to face instead of impersonal communication like email, letter, or telephone. Greetings are unhurried and can include time for social conversations and the exchanging of them too. â€Å"Currently, there are several greeting styles in South Africa, depending upon the ethnic heritage of the person you are visiting. When dealing with foreigners, most South Africans shake hands while maintaining eye contact and smiling† (Kwintessential 2004). Some women of South Africa don’t like to shake hands, usually they will merely nod their head, so it is best to wait for a woman to extend her hand first. Men can also kiss a woman they know well on the cheek in place of a handshake; something like France. Gender can also play a role in communication in some parts of South Africa. Traditionally, South African women have held second-class status to men. African social structures are centered on men, leaving women powerless (Martinez,1). Basically this called â€Å"Patriarchal†. This is mainly the belief of social communities throughout the entire racial and ethnic population of South Africa. Women roles is to cook and be the caregivers instead the household providers. Sometimes there are women in South Africa who have to follow their husband around or cannot go anywhere without them. Some continue to follow their traditional values; mostly are tribes and those living in villages. Sadly, Patriarchal societies remain prevalent today in South Africa. Another form of the South African culture would be celebrations. There’s one event that is celebrated in the South Africa called the â€Å"Rainbow† Cuisine (Hill, 1). The Rainbow Cuisine is meaningful and traditional to the country. It brings all ethnicity and culture together by using music, dance, cultural food and turning it into a big festival; something like Mardi Gras and the Super Bowl put together but bigger. In general, South Africans give gifts for birthdays and Christmas like Americans. However, South Africans only celebrate two main birthdays 21 and 40 while Americans celebrate 16, 18, 21, and 50. â€Å"Most South African’s birthdays are often celebrated with a large party in which a lavish gift is given† (Kwintessential 2004). It is common for several friends to contribute to this gift to help defray the cost. If you are invited to a South Africans home, bring flowers, good quality chocolates, or a bottle of good South African wine to the hostess (Kwintessential 2004). Wrapping a gift nicely shows extra effort. Gifts are opened when received. Just like the United States when you are invited to a South Africans household. A person must always arrive on time if invited to dinner. It’s considered very rude to show up late or don’t even show up to an invited dinner. Contact the hostess ahead of time to see if she would like you to bring a dish. Every guest have to be in casual wear or at least look presentable for other guest who are also invited and for the host as well. There are some ways to be appreciative of your host’s invite and that’s to offer to help the hostess with the preparation or clearing up after a meal is served. Most South Africans feel well respected when someone show kindness towards them and their family, especially over their food. Gentlemen can also get away with wearing jeans or shorts at a dinner, but they have to be pressed and not wrinkly. So before arriving to the dinner it is always a good idea to check with the hosts in advance. In the urban areas of South Africa, the casual is dressier than in other parts of the country so a person shouldn’t wear jeans or shorts unless you have spoken to the hosts. Now, there is some comparison with South Africa and the United States on some issues. One would be is how South Africa and the United States are conducting business ties with each other. Apparently, South Africans want to maintain agreeable working protocol relationships, so they shun confrontations. It is said that being imperative can help to develop mutual trust before negotiating with someone in business. Another rule in company’s or business negotiating it to never interrupt a South African while they are speaking. Interrupting can cause a huge fail between the buyer and seller, more over it can mess up business. South Africans strive for consensus and win-win situations. South Africans do not like bargaining over price, they believe in final decision- making. â€Å"Decision-making may be concentrated at the top of the company and decisions are often made after consultation with subordinates, so the process can be slow and protracted† (U. S. Library of Congress). However, in South Africa women today still have yet to attain advanced professional positions. If you send a woman, she must expect to encounter some condescending behavior and to be tested in ways that a male colleague would not. Women might have equal rights as men, however they are still treated unequally in higher business positions that’s ran mostly by men, like in the United States. South Africa and the United States are practicing friendlier connections in many areas. â€Å"More than 500 United States companies have more than US$5 billion in direct investments in South Africa in the mid-1990s, and trade between the two countries is increasing steadily† (U. S. Library of Congress). Despite the alleged disagreements in government between the two countries, they both learned to communicate and cooperate with each other by coming to verbal agreements on how business should be ran. South Africa can be an overall great experience for any tourist. Their culture can be easily understood by any ethnicity around the world. Hopefully South Africans will continue to expand traditions, culture, values, customs, and etiquettes in their country, despite diversity. The â€Å"Rainbow† nation will continue to shine their colors and will always be equally match to other countries, even the United States.

Developing a game levels

Developing a game levels ABSTRACT: This dissertation is focused on the Current FPS Game Levels Played and Suggests how to Develop a Game level based on a gamers Feed backs. The full content and the Procedure of the Dissertation is based on experiences and first hand research In this dissertation you find all the needed data about how to create a level and the proper procedure of developing a level based on Gamers feed back. The process explained in this dissertation is much simpler and organized for the current generation of gaming We shall discuss on how to start of by understanding the current generation of Gamers and how to create a proper game level with the researched data. This dissertation explains the procedure thoroughly in such a way that it can be implemented at any given generations of gaming. The procedure can be used by any game designer. They can use the implemented data and get optimal result based on their first hand research. AIM: To analyze the perceptions of gamers and to develop a proper game level using their feed backs OBEJECTIVE: To explain the procedure for a proper game level To analyze the current status of gaming To evaluate the research data and come out with a proper conclusion To analyze the dos and donts for creating a level To provide a guideline to level designers to use researched materials To make a recommendation for creating a proper level in future METHODS: Establishing a targeted audiences A survey of current practice in different types of levels A survey of current practice in different types of themes used in levels A survey of current practice in different types of genres A series of case studies about the most popular levels A review of historical perspective of level designing A qualitative evaluation of gamers review Summary of Chapters Describing what is a game level The first phase is Introduction and brief history about level design. Readers will get a brief introduction about the topic and will also get to read some of the brief history Preparing for survey research The second phase is preparing a proper survey question for the audience. This phase is really important and will make you understand the current generation of gaming Establishing Targeted Audiences The third phase explains about choosing the right audiences for your research Interviewing them Individually The fourth phase will a face 2 face interview with the gamers and asking them questions according to the survey Analyzing the Researched Data The Fifth phase will be analyze all the researched data and create a proper chart of everything Pre Production ( Concepts Layouts And Design) The sixth phase we have to create concept arts and layouts according to the Chart Production ( Prototype and Modeling the Map) The Seventh Phase is the production part. Where we will be creating a proper prototype and then move on to creating the level Post Production ( lighting, Effects and Finalization) The Eighth phase is the finalization phase. Where we should have a proper working level. Then testing and balancing the level Selling your level The final phase is how to release and sell your level Introduction: Building levels is one of the most challenging and rewarding experiences I can think of. Taking pure imagination and making it come alive is absolutely addictive-a creative process so immersive and consuming that youll start craving it when you havent done it for too long. Some people think the fun is in playing the game, but, for a few special people, creating and building the environments in which other people play causes mere game playing to pale in comparison. If youre reading this book, you are probably one of those special people who have that compulsion to create, and, with your creation, entertain. Level design is a mixture of art and science. Level design requires artistic skills and as well as extensive technical knowledge. Any level designer with professional skills will no succeed by grasping current generation of gaming, game flow and pacing. A level designer who understands this structure has no architectural or Art experience will fail as well. Level designing is creations of levels in which the player interacts with the game environment to play in the game universe. A level is created by using the level design tools in an existing engine or even a new engine can be created to create your own level design according to your user interface and shortcuts. Many famous company usually develop there own level editor. This way they can keep up with the current generation of gaming and save a lot a time. Creating a level design might be easy for any level designer but the main question will the level sell or liked by the gamers? At least more than 100 of levels are posted online for different games out of which only very few get chosen and liked by gamers. The whole point of level design is How addictive and competitive is your level? Will it be played again and again? Will it sell in the market? In this dissertation you will get to see a complete guide on how to create a game level based on gamers feedback. And give you a complete solution on developing a working level which will sell in the market easily. The methods described in this dissertation can be analyzed and used at time of the gaming generation. The whole process revolves in an around gamers of current gaming generations. This dissertation is specially designed for wide range of people. Actually, the first priority group for this dissertation is game level designers. And this dissertation also explains how a level can be created by using the feedbacks of current generation of gaming. This dissertation is should be read from start to finish because you come to know that each chapter has it own meaning and importance. Chapter 1: Describing what is a game level Level designing is the creations of levels in a level editor by a level designer. To create a proper level design by a level designer needs artistic as well as architectural skills. Level is one who is never afraid to step back and re-correcting their content. A great designer needs to throw content out or work on concepts that needs attention A level designer creates a level try to sell it and make it famous it doesnt work why because the level? Have mention the reason below concept is boring and repetitive Themes are repetitive and not new Is not built properly Doesnt understand the current gaming generation Proper obstacles are not used It is extremely important for a level designer to recognize a proper level. Instead of making a same level which concept is already used? They should try to come out with something really new when his work is not coming together. In one instance a games become tired of playing the same level with the same and boring content over and over. A great level might gets scrapped or reworked because a designing cycle is dragging on and a gamers who plays it feels the work is not as fresh and new. A designer must recognize that their view is tainted. One good possibilities of creating a good level is by understanding the gamers of the current gaming generations History: In the earlier days there was no such thing has level designer. Everything was done by the programmer. So basically the game programmer does the programming part and the level designing part. The Beginning 1975-1980 In the beginning people never really cared about the levels in the games are played because. The first games where were developed didnt need that much of attention for levels. MUDs was one of the firsts games that actually required a lots of attention and time to the level designs .This Game was developed by Ralph Koster, Brad McQuaid, Mark Jacobs, Brian Green and J.Todd Coleman. A MUD ( multi-user dungeon ), is a multi-user real-time virtual world which is described entirely in text. Basically the game is a text based game. It have different features of elements like RPG ( role-playing-games), Interactive fictions and online chatting. Users actually got to see a lot in this game because of the details of the description such as rooms, object, other players, non-players characters, and actions performed in the virtual world Players interacts with each other by typing in commands. The designers where assigned to create new paths, design and tools for this game. The game interface used in this was ZZT, which was a early notable interface for mapping and event scripting, and it is still gentlest way to introduce a person to a level layout. Then later on game in 1978 the game Space invaders was created by Tomohiro Nishikado Space invaders was a two-dimensional game were you have to control a spaceship shooting at alien moving forward towards you. The whole was created and designed by Tomohiro Nishikado Himself. There was not much of details for the level of this game. But later on when it was popular in the market Different version was released in 2D and 3D In 1978 the famous game Adventure was created in Atari. This game was created based on the text based game called as Colossal Cave Adventure This game was developed by Atari and the designer of this game was Warrenn Robinnett the level designed in this game are simple maze where the players has to find the key get to the door by dodging all the obstacles and enemies on his way In the Middle (1980-1998) In 1980 The great game which is still played now was created. The game Pac Man It was the most best played in the earlier 80s. The creator of the game was Toru Iwantani He developed and as well as designed the game fully. If you see level of the game is a maze which makes the game more interesting. This game was so popular that later on it manufacture again with more difficulty and designs In 1985, the famous side scroller 2D game was created Super Mario Bros was created by Shingeru Miramato. He was a designer for Nintendo. The 2D level were very simple but yet realistic and nice at that time of gaming generation people played this game over and over and were still not bored of it. There were totally 4 types of different stages in this. The stages of this game had many obstacles and enemies which made the game more interesting In 1993, the first fps (first person shooter) game was released. Wolfenstein 3D this game was created by using a Software called ID software by john carmack. The levels in this game are like mazes. Your main goal is to escape out of the maze like prison. The level designed in this are not that much detailed. Most of the walls and the ceiling have the same color. It was pretty difficult but the game was fun and really enjoyed by the users The Change 1998-2009 In 1998, the game Unreal released and was a massive hit. The game unreal was created by epic games and was really famous for its graphics and sound effects which mad the game so realistic. The unreal released there unreal engine which was so much advanced and better compared to id software which created games like Wolfenstein 3d, Doom etc If you play the game unreal you see that the levels are really scaring and the effects of the game are really incredible. Unreal boosted the expectations of 3D graphics considerably. Unreal was one of the first games which used detailed textures. When player stand next to an object or wall the textures detail will fade in and make look more realistic instead of showing it blurry like other games. The lighting effects took time to develop but the result of it was incredible because the course of the development occurred during the emergence and rapid progression of hardware 3D accelerators. So , with the advanced software 3D render. CHAPTER 2: Preparing for Research Survey In this Chapter you will learn Researching about current gaming Generation Planning your Survey Research Preparing the proper question Research about games played and the market viability Preparing your Survey question Preparing your Survey Form Knowing about current gaming generation: Gaming generations are defined as the video games released from the day of existence till now. The generations are In 1970, the first generation also known as golden age of video games was the phase when people came to know the existence of gaming. This was the time when the first generations of consoles were released. For example the Brown Box these consoles got famous among the people because of the release of revolutionary technology. Then in the first generation the main frame computers were released. Later on the Home computers were introduced to programmers were they get to program simple games. In 1977, the Second generation of gaming started was the earliest consoles were made. In this generation the video games were found on cartridges, with the release of the Fairchild Video Entertainment System (VES). The games were programmed and burned onto a ROM chip which was mounted on a cartridge which will be plugged into slots on the console Three machines which dominated Second generation consoles are. Video Computer System ( VCS) Intellivision ColecoVision In 1983, the third generation was the innovation of genre, in this period the different types of genres were introduced to the Market. Such as Adventure, Fighting, Maze games, Platform Etc. The gaming computers were introduced with basic programming environment and advanced graphics. The famous consoles of this generation were the Nintendo 8 bit console and sega masters console. In 1990, the fourth generation was a change from transition from pixels to full 3D graphics and the rise of several new genres such as FPS ( first-person shooter) and RPG (Role playing games) . Mobile Phone gaming was introduced in this generation. Some of the famous console of this generation is the Sega mega drive and the super nes. The CD-ROM drives were first introduced in this generation. For the Pc games and Basic 3D graphics entered the main stream with flat shaded polygons which made the gaming more famous in this generation. In 1993, the fifth generation gaming was full on with CDs and not with Cartridges. In this period lot of companies released console with 3DO Interactive Multiplayer. The fifth generation was famous because of fully 3D games. Transitions to 3D and CDs happened in this generation. Most of the Designer moved from 2D to full 3D genre games. Some of the famous consoles of this generation are Sony playstation, Sega jaguar In 1998, the sixth generation gaming the gaming level was way beyond compared to the past were all the people switched to full 3D gaming and the rise of alternate controllers and also online gaming rises to prominence like online MMORPG (Massively Multiplayer Online Role-Playing Game) were introduced. The rise of pc causal games such as Bejeweled, Dinner Dash which really addictive among the adults. Some of the consoles of this Generation are Playstation2, Microsoft XBOX Game boy Advanced Etc. Since 2004, the current (Seventh) generation of gamers has taken effect. In the starting some of the handheld consoles were introduced with 3D graphics. (PSP, Nintendo DS) which was really famous among people. The Seventh generation of consoles was released by the well known companies (Sony playstaion3, Microsoft Xbox360 and Nintendo Wii) which is still famous among people and most played currently. Apple inc. enters the realm of gaming by bringing iPhone and iTouch. The computer gaming was way beyond imagination with high end 3D graphics. Famous company Nvidia Introduced the new 3D goggles for the feel of realistic 3D effect sitting at home.

Sychoanalytic Theory And Alfred Hitchcocks Psycho Film Studies Essay

Sychoanalytic Theory And Alfred Hitchcocks Psycho Film Studies Essay The main concept of this essay is to point out how psychoanalytic theory could be used as a method of understanding and analyzing cultural products. The most valid approach for this is to observe how the cinema integrates psychoanalytical theories into specific film concepts. For this reason a Hitchcock film is used as an example, for it a common fact that there are many Freudian aspects in his movies. Specifically, Psycho is regarded by many film theorists and historians as the first psychoanalytic thriller (Kaganski as cited in Boulton, 2010). As implied by the title of the film, it is a movie whose plot is based on the Freudian Oedipus complex theory. First of all, it is noteworthy how the cinema developed a strong connection to psychoanalytic theories over the years. What is also interesting is the way in which a movie could be interpreted as a desire or a dreaming process. Moreover, in the second part of the essay, the correlation which Psycho has with psychoanalytical procedure is explored, in an effort to discover its kind and if it is actually the first psychoanalytic movie. Following a short presentation of the main plot, it is necessary to examine the nature of the Oedipus complex and how it is applied to the movie. Despite the fact that it remains the central psychoanalytic idea in the film, is not the only Freudian reference; the movie could also be interpreted through ego, superego and id psychoanalytic aspect. Finally, it is imperative to dissect the two protagonist characters and the famous murder scenes under the psychoanalytic perspective. CINEMA AND PSYCHOANALYSIS Cinema is considered to be among the most important institutions of the post modern society, one which serves numerous sociological purposes, through the use of art. The sociological perspective of cinema is but one side of the coin; the other side represents a more personal, more intimate psychoanalytical procedure. It is true that Freudian psychoanalysis is not a process concerned only with psychological models and consciousness. In modern society, psychoanalysis also constitutes a means of understanding works of great artistic and cultural values, such as cinematic films (Mertz, 1976). A movie could be experienced through the psychoanalytical lens in variety of diverse ways, such as the Freudian dream interpretation or as an object of our fantasy-desire (Lacan) or even as our identification through voyeurism (ibid). Freud characterizes the dream as the expression of a wish fulfilled; a movie could, conceivably, be seen as a dream, because on the screen we witness some of our desires being visualized. Spellbound and Marnie are two of Hitchcocks films that could be approached through the method of dream interpretation (Sandis, 2009). The history of the relation between psychoanalysis and cinema is divided into three periods. During the 30s, psychoanalysis became a familiar point of interest for the movie industry, although it was still somewhat superficial and had little to do with actual human behavior. After the Second World War, the references to psychoanalysis became even more apparent, because of the appearance of psychological problems. The Wars cinematic demonstration followed this optimistic evolution (Gale Dictionary of Psychoanalysis). Hitchcocks movies had a great impact in this certain period, mainly due to their deep connection with psychoanalytic concepts. Psycho (1960), North by Northwest (1959) or The birds (1963) are cultural works with oedipal themes in them. More recently psychoanalysis has been integrated in certain cinematic aspects as an objective cognitive method or even ridiculed method (for example in Woody Allens movie characters) (Gale Dictionary of Psychoanalysis). PSYCHO AND PSYCHOANALYSIS The movie is directed by Alfred Hitchcock and scripted by Joseph Stefano, who adapted the screenplay from the homonymous novel written by Robert Bloch. Blochs 1959 novel was based on the true story of a notorious psychotic serial killer, named Edward Gein. His murderous character has inspired many other serial killers such as Jame Gumb (Buffalo Bill) in the Silence of the Lambs (1991) (Dirks). The movie had a great impact in the 60s and since then Hitchcock is considered as the original creator of suspense. Psycho is so multilayered and complex a movie, that it reveals more and more of its essence with each viewing. This explains why there is such a controversy about what genre of movie it is. The main theme is mystery and Hitchcock promotes it with his unique direction technique. When the film was aired in theaters, he insisted that no one would have a seat after the film had started. Thus, the audiences speculated that something terrible was happening in the first few minutes (Dirks). Psycho is considered a film noir because it shares some common characteristics with those films but, at the same time, remains very peculiar. Through the perspective that a film noir conjures a universe where human desire fails to be fulfilled, Psycho could be regarded as one of those films (Palmer, 1986). Lacans object petite a theory is referred to an unattainable desire, such as Normans desire for Marion (Laplanche, Pontalis, 1986). There is also another theory which makes Psycho the first psychoanalytical movie (Kaganski as cited in Boulton). Specifically, it starts as a whodunit, then it is transformed into a horror film and then into a suspense film with elements of very dark, black comedy. However, if one digs deeper, it inevitably becomes apparent that the film is undoubtedly psychological with specific Freudian interpretations. Francois Truffaut has said: If Psycho had been intended as a serious picture, it would have been shown as a clinical case with no mystery or suspense. The material would have been used as a documentation of a case history (Truffaut as cited in Sandis, 2009:69). In addition to this aspect, Hitchcock has mentioned Probably the real Psycho story wouldnt have been emotional at all; it wouldve been terribly clinical (Hitchcock as cited in Sandis, 2009:70). He was referring to the real incident of mother obsessed Ed Gein, who used to dress up like his dead mother and had murdered about a dozen women (Sandis, 2009). The psychoanalytical view of the movie is illustrated as a parallel between Lila Cranes exploration of the gothic mothers house and the exploration of Bates divided mind. The Freudian element, which explains the construction of Normans personality, defines the concept of the story. First of all, there is a traumatic incident (matricide) causing a transfer of guilt (translated on this occasion into the Oedipus complex). This, in turn, causes a partial loss of the self and a deep identification with the victim (ibid). The story unfolds from this Freudian perspective. Thus, it is evident that Psycho is structured according to the psychoanalytic procedure. THE STORY Marion Crane is a Phoenix office worker, whose life falls short of her expectations. She cant get married with her boyfriend, Sam because he has to provide most of his money in alimony. One Friday her employer confided to her to deposit $40,000. Thinking that this is a good opportunity to take the money and start a new life, Marion leaves town, headed towards Sams store in California. A heavy rainstorm forces her to spend the night at Bates motel. The motel is managed by Norman Bates, a young man who has a very domineering mother. During the night Marion decides to return the money the next morning. Unfortunately, while she is taking a shower, an anonymous figure enters and stabs her to death. After extensive research, it is revealed that Norman has kept his mother to life through his split personality. Dominated by his mothers personality, Norman kills anyone he feels attracted to. In the final scene, we find Norman in prison, haunted by his mothers persona, thinking of how to prove her/his innocence. OEDIPUS COMPLEX Oedipus was the son of Laius and Jocasta, who was exiled from his homeland by his father because of a prophecy. The prophecy foretold that Oedipus would murder his own father. After many years Oedipus decided to discover his origins and returned to Thebes, where he met his father and, unwittingly fulfilling the prophecy, killed him. Then he was made king of the Thebans and was rewarded with the hand of Jocasta, who was his mother. When Oedipus realized that he had fulfilled the prophecy by killing his own father and having children with his mother, he blinded himself (Willner, 1982). Oedipus Rex is a famous Sophocles ancient Greek tragedy, which has been interpreted by Freud as nothing more or less than a wish fulfillment- the fulfillment of the wish of our childhood (Freud as cited in Willner, 1982). Specifically, Freud believes that boys are all destined to direct their first sexual impulse toward their mothers and their violent impulses toward their father. Under the, so called, positive form the complex is appeared as Oedipus story: death wish for the opponent who is the person of the same sex, the father and sexual desire for the person of the opposite sex, the mother. The Oedipus complex is experienced from 3 to 5 years old and is revived during the adolescent period. The liberation from this complex has to do with the healthy structuring of the personality (Laplanche, Pontalis, 1986). If the boy does not repress his sexual desire toward the Mother and does not identify himself with the Father, he cannot develop a normal personality. It is considered that the Oedipus complex is the main psychoanalytic idea of the movie and Norman Bates is its modern atypical version (Boulton, 2010). According to the films ending psychiatric speech: Now he was already dangerously disturbed, had been ever since his father died. His mother was a clinging, demanding woman, and for years the two of them lived as if there was no one else in the world. Then she met a manà ¢Ã¢â€š ¬Ã‚ ¦and it seemed to Norman that she threw him over. Now that pushed him over the line and he killed them both (Boulton, 2010). Norman Bates did not manage to overcome his unconscious sexual desire toward his mother and acted out his also unconscious drive of killing the Father. That explains why the mother half of Normans mind has won (Boulton, 2010: 2). Psychiatrist Dr. Richmond illustrates that Norman has sexual desires for an attractive woman as normal men have, but his split personality does not allow him to develop a normal sexual intercourse. He explains to Lila (Marions sister) that When he (Norman) met your sister, he was touched by herà ¢Ã¢â€š ¬Ã‚ ¦aroused by her. He wanted her. That set off the jealous mother and mother killed the girl! Now after the murder, Norman returned as if from a deep sleep. And like a dutiful son, covered up all traces of the crime he was convinced his mother had committed! (ibid: 2) Norman, driven by envy, killed his mother and her lover. In other words, he committed the crime of matricide, which is considered the most heinous and unpardonable crime and is especially unbearable for the son who commits it (Dirks). Trying to erase the crime in his own mind, he developed a split personality. As a result, he created an illusion that his mother was still alive. To make this illusion a physical reality, he stole her dead body and preserved it, using his taxidermist skills. In his delusional mind he played-acted and imagined that he was his mother and that she was as pathologically jealous of him as he was of her (ibid). In this way, he was acting as his mother and committed murders due to her jealousy. It is evident that he chose this horrific way to redeem himself from the matricide. EGO, SUPEREGO, ID Freud divided the human mind into three conflicting parts: the ego, the superego and the id. The ego rests between the id and the superego and provides us with a sense of self. It has to build a balanced relationship of dependency between the demands of the id and the imperatives of the superego (Laplanche, Pontalis, 1986). The id is comprised of innate biological drives, emotional impulses, instincts and dispositions. On the contrary, the ego is made up of those mental phenomena related to whatever environmental considerations constrain the id (Freud calls these the reality principle). For example, the basic id drive is hunger and it is constrained by ego beliefs about what food is available where (Sandis, 2009). Finally, the superego plays a role similar to that of a judge. Freud considers the moral consciousness, self-observation and the development of moral values and ideals as expressions of the superego. The superego is defined as the heir of the Oedipus complex in terms of par ental demands and prohibitions (Laplanche, Pontalis, 1986). Observing Norman Bates character through this theory, it is evident that he does not develop a strong enough ego in order to keep under control the powerful urges of both the id and the superego. Subsequently, the id and the superego manifest themselves as completely different personalities (Boulton, 2010). His sexual desire for Marion represents his id and her murder (murder of the sexual desire for Marion) represents an extreme expression of his superego. Norman Bates never detached himself from his mother and identified himself with the Father. Therefore he did not assimilate into what Lacan terms the symbolic order, the interconnected system of signs that every society constructs meaning and order around (Zizek as cited in Boulton 2010:2). Normans symbolic level is psychotic, so the superego acts in different ways. As Zizek (cited in Boulton, 2010:2) emphasized, it is the maternal superego that acts and dominates his mind. At times he can become both personalities. But most of the times the mother half put his mind under control. Freud compared the human mind to an iceberg. The tiny part of the iceberg, which appears above the water surface possibly, represents human perception. Below the surface lies a much darker, larger part of the iceberg representing the unconscious. There is no evidence if Hitchcock has ever come across the iceberg metaphor but he would have found it inspiring. Like Freud Hitchcock present us a certain familiar and ordinary picture that we are prepared to see (like the pick of the iceberg- conscious) but whose precise shape is always novel (the other part of the iceberg-unconscious). He also chose for his movies, ladies that appear cold as ice in order to reveal their oppressed thoughts and desires (Sandis, 2009). It is charming in terms of cinema suspense, for secret or repressed thoughts to rise to the surface. (Sandis, 2009) Furthermore, Slavoj Zizek (2005) compares the old, gothic house to the segmented personality of Norman Bates. The ground floor represents the ego and there he behaves as a normal son. The first flour represents the superego, where Norman is governed by the moral constrains of his mother. Finally the basement represents the id, the reservoir of the illicit drives of the psyche thats why his mothers skeleton is transferred there. The transfer of his mothers dead body from the first flour to the basement illustrates the deep connection of the id and the superego in Normans split personality. The exploration of the house is like a psychoanalytic process. Lila entered Normans bedroom and observed his personal items, which were a combination of childrens (boys and girls items) and adults things (signifying his disturbed personality) (Dirks). CHARACTERS Marion symbolizes the repressed woman of the modern America of the 60s, who tries to be emancipated. Judging from her sexual intercourses with her lover during lunch times in secret hotel rooms, one could say that she appears as an independent woman. On the other hand, she gets the money and leaves town, which means that she wants a different life, maybe more conventional, having a successful marriage. Normans character is the mirror-negative of Marion. She operates in the Name of the Father; Norman on the other hand, has not submitted to this paternal law and is entrapped in the desire of the mother' (Zizek as cited in Boulton, 2010). This theory is supported in terms of direction. As they stand together on the porch, the camera photographs the scene as if they were the two sides of the same coin, but Norman is also reflected in the glass window behind him (symbolizes his split personality) (Dirks). Norman Bates could be considered as a good looking, boyishly version of Sam (Marions boyfriend). As their encounter develops, however, this possibility is eradicated because it becomes obvious that he is not capable of adult sexuality, being held in sexual bondage with his mother (Palmer, 1986). As he mentions: -Norman: Do you know what I think? I think that were all in our private traps. Clamped in them. And none of us can ever get out. We scratch and claw, but only at the air, only at each other. And for all of it we never budge an inch. -Marion: Sometimes we deliberately step into those traps. (Psycho, 1960) Each of them gives different meaning to the word trap. Trap for Marion is the theft of the money or maybe her relationship with Sam. For a moment Norman seems that he speaks frankly, being conscious of his fragmented psyche. Unfortunately, after the discourse only Marion is capable of being subject to moral self-examination, deciding to return the money next morning. MURDER SCENES The shower murder scene is among the most famous in the history of cinema. The major film star-Marion- is stabbed to death after the first 47 minutes of the movies start. Even if someone has not seen the movie, he has undoubtedly seen this specific scene. It took a fully week to complete, using 70 cameras, fast cut editing of 78 film pieces and a naked stand in model (Marli Renfo) (Dirks). Despite the fact that it is one of the most jargonistic and violent scenes there is only implied violence because at no time does the knife penetrate into her body. In only instant one the knife touches her belly (ibid). However, it is the scene that made females, including Janet Leigh (Marion) not being able to take a shower for a very long time (Sullivan, 2006). Murdering Marion while she was taking a shower with a knife is not a coincidental choice. On the contrary it has a deeper meaning in terms of direction and psychoanalysis. Until that moment, Marion was the main protagonist of the film and the epicenter of the plot was her feeling guilty for thieving the money. Taking a shower, the water washes away her guilt and rejuvenates her (Dirks). There is an irony here, at the moment she was relieved someone entered and took her life violently. Moreover, the knife in Freudian terms is a phallic symbol. In this weird and abnormal way, Norman satisfied both his desires: the jealousy of his mother and his own desire, penetrating into the female body, using his knife. Marions dead body is standing on the cold floor, mixed with ejaculatory spurts of blood dripping down her legs from various gashes, which symbolizes a violent and deadly rape (ibid). Zizek with his documentary The Perverts Guide to Cinema (2005) underlines that after Marions murder the spectator identifies with Norman Bates persona. Suddenly the spectator is anxious of cleaning up Marions blood from the bathroom and of getting rid of her car in the swamp, relating to our satisfaction with a job well done. Suspense is generated when, whilst Norman Bates is disposing of Marions car (containing her body) in a nearby swamp, the car momentarily stops sinking, an anxiety arises in the viewer (Zizek as cited in Boulton, 2010). The suspense here deals with the spectators unconscious identification with Bates. This identification has to do with Hitchcocks use of gaze, the Hippolytuss gaze. This gaze is not a seen gaze, but a gaze visualized by the Self in the field of the Others idiosyncrasy. Everything is not observed just through the others eyes but through the others personal feelings. The gaze is not the Others glance as such, but the way this glance concerns me, the way the subject sees him/herself affected by it as to his/her desire (Zizek,1992:214). The second murder scene, the murder of detective Arbogast is more predictable. The fascination of the first murder diverts our attention from the second murder. Everything that happens before the murder act seems to announce it. When Arbogast enters the mothers house and stands at the staircase, the audience immediately feel that something terrible is going to happen. However, the suspense here has to do again with this weird immoral identification of the audience with Norman. The spectator desires Arbogast to be killed (Zizek as cited in Boulton, 2010). There is a noticeable aesthetic differentiation between the two murders, which is related to the symbolic split of the movies narrative (ibid). Marions murder still being in the Name-of-the father symbolic realm, it takes place in a motel room, which highlights the aesthetic of an anonymous modern America. On the other hand, Arbogasts death takes place in mothers house which represents American tradition, in the desire of the mother symbolic space (ibid). CONCLUSIONS It is evident that psychoanalytic theory is strongly related to the cinema. Specifically, in Hitchcocks films the Freudian theoretical models are considered as a main pattern of his movies structure. Hitchcock himself has admitted when he was interviewed by Francois Truffaut: -F.T.: I saw Spellbound again recently and I must admit that I didnt care very much for the scenario. -A.H.: Well, its just another manhunt story wrapped up in pseudo-psychoanalysisà ¢Ã¢â€š ¬Ã‚ ¦ (Sandis, 2009:65) He might not have taken the subconscious too seriously and in his personal life he avoided doctors of the mind, as he had admitted, however, it is known that the famous director was not unfamiliar with psychoanalytic Freudian theories (Sandis, 2009). Nowadays the use of psychoanalytic theoretical models in cinema is the norm. It is not just a specialized knowledge that concerns a particular audience anymore; it is also used as a method of creating artistic, cultural products. On the other hand, not only cinema uses psychoanalytical procedure as a tool of creativity, but also cinema could be used through psychoanalytical process as a method of manipulation and control (Tania, 1968). There is a strong interaction between cinema and psychoanalysis. Members of the Frankfurt School believe that cinema is used through psychoanalysis in order to create various forms of easy, false pleasure as a way to keep the audience unaware of the real major social existing problems (ibid). This argument has some truth to a limited extent but there are also many examples which underline that cinema, using the psychoanalytical process, emphasizes serious sociological problems. However, whatever the purpose of using the psychoanalysis, the point is tha t psychoanalytical theories have a strong connection with the creation of literary or cinematic products.

Essay --

Commentary on Paul’s Epistle to the Ephesians 2 Kyle Camerlinck Jupiter Christian School Mr. Bryan White Bible 9 Introduction Author Paul, also known as Saul, was an apostle of God who wrote the book of Ephesians and was sent to set up churches for Him. He changed his name from Saul to Paul because he wanted to start his life over, follow God, and live for Him. He wanted to start over because he was known as a man who persecuted Christians. Saul did not even notice he was doing wrong until he started to reach Damascus and a voice yelled from the Heavens saying, â€Å"Saul, Saul, why are you persecuting me?† Saul answered back, â€Å"Who are you, Lord?† then the Lord answered, â€Å"I am Jesus whom you are persecuting. But, rise and enter the city, and you will be told what to do.† For three days Saul was made blind by Jesus and did not eat or drink. Then, Ananias walked into where Saul was staying and restored his sight, something like scales fell off his eyes and he could see. After being in Damascus with the disciples he proclaimed that Jesus is the one true God. Then, he fled to Jerusalem w here he joined the disciples with the help of Barnabas, changed his name to Paul and became a missionary to Christ. He set out on three missionary journeys where on his third, he was put under house arrest in Rome for two years where he wrote the book of Ephesians. After his release, he left, went to Spain, and was eventually persecuted and martyred by Nero. Date and Place of Writing Paul wrote Ephesians when he was in prison in Rome. He was there because Jews attacked him after his third missionary journey, but he was the one that got arrested. The epistle was written to the church in Ephesus, to help them with their unity. Thychicus deliver... ... showed all this and rewarded us so that one day we would be notice his kindness. The Christian is made alive in God and does good works for him. He does this to show his everlasting grace to everyone. Ephesians 2:8-9 For by grace you have been saved through faith. And this is not your own doing; it is the gift of God, not a result of works, so that no one may boast. (ESV) In verses 8 and 9 of Ephesians 2, Ephesians 2:10 For we are his workmanship, created in Christ Jesus for his good works, which God prepared beforehand, that we should walk in them. (ESV) In verse 10 of Ephesians 2, Application Ephesians 2:1-10 is basically saying not to over use God’s grace. The verses say that God’s grace is a gift and even though every time you sin God gives you grace, you should not over use it. God wants you to good for Him, after all that is what he created you for.

NAFTA and Maquiladoras Essay -- Essays Papers

NAFTA and Maquiladoras The North American Free Trade Agreement (NAFTA), which became effective on January 1, 1994, is a comprehensive, rules-based agreement designed to promote â€Å"free-trade† among the United States, Mexico and Canada (NAFTA Forum,1998). Although the agreement was made between three countries, it was largely the inclusion of Mexico around which most of the oppositional debate was centered (Mayer, 1998). Canada is a modern, developed nation very similar in culture and economy to the United States. Mexico, however, is considered a developing nation with an economy much weaker than the United States. Still, a prior trade agreement did exist between the United States and Mexico. Therefore, in order to properly evaluate NAFTA, we must also take into account that prior trade agreement, the Border Industrialization Program (BIP) of 1965. The increase in maquiladoras on the U.S.-Mexico border, and its inherent problems, is a direct result of the BIP (Blank & Haar, 1998). The over all impact of the BIP on the U.S.-Mexico border and the maquiladora industry has been manifold, resulting in increases in maquiladoras, border population, environmental pollution and human social and health concerns. It is also important to recognize that prior to ratification of NAFTA, the Clinton Administration demanded, under pressure by environmental and labor groups, the attachment of two side agreements concerning labor and the environment. Although still too early to tell, NAFTA appears to be amending some of the inherent problems which exist along the U.S.-Mexico border. Opposition to NAFTA must be placed in some historical context. During the 1980’s many American manufacturing jobs were being exported to Mexican maquilad... ... Legal Issues. Available at: http://www.heritage.org/library/categories/trade/bg936.html Viewed on 3/19/99. 8. Environment. 1998. United States-Mexico Chamber of Commerce. http://www.usmcoc.org/environment.html Viewed on 2/27/99. 9. NAFTA Partners Approaching Agreement on Transboundary Environmental Impact Assesment. 1999. Commission for Environmental Cooperation. Available at: http://www.cec.org/new/Data.cfm 10. McGuiness, Michael J. 1998. The Landscape of Labor Law Enforcement in North America: An Examination of Mexico’s Labor Regulatory Policy and Practice. Law and Policy in International Business. 11. Sweatshop Watch. 1998. U.S. Labor Department Review Finds Sex Bias at Border Plants in Mexico. Available at: http://www.sweatshopwatch.org/swatch/headlines/1998/sexbias_jan98.html Viewed on 3/27/99.

Violence and Politics :: Political Government Essays

Violence and Politics Let's talk about absolutely ridiculous pronouncements people make that either ignore simple fact or border on insanity. How about this one: Violence is no way to settle anything! Evidence suggests that violence is a very effective way of settling things. How about a few examples? In 1776, violence settled whether the thirteen colonies would be independent or remain under King George's thumb. In 1865, violence settled whether there'd be a Confederacy and a Union or just a Union. Between 1941 and 1945, violence settled whether Japan would control the Far East and whether Germany would control Europe. Violence settled whether American Indians owned and controlled the land now call United States or whether it would be European settlers and their progeny. In fact, violence has settled the question of land use-rights virtually everywhere. Violence and the threat of violence not only settles questions of land use; it settles other matters as well. For example, I have no problem with paying for the constitutionally mandated functions of the Federal Government - those enumerated in the U.S. Constitution. But I disagree with my earnings being given to dependent farmers, failing banks and poor people. Who has use-rights to my earnings is settled through threats, intimidation and violence. The U.S. Congress in essence tells me, "Williams, if you do not permit us to give your earnings to dependent farmers, banks, poor people, and any one else we deem worthy of your earnings, we will use violence to take your earnings and anything else you possess. Some readers might think that I am being overly hyperbolic. What do you think would be the outcome of the following scenario? I write on my IRS 1040 form: "I gladly accept my responsibility to pay my share of constitutionally mandated functions of the federal government. That share comes to about one-third of what you say I owe. I will not pay for activities not authorized by the Constitution." What happens. The IRS, the agents of the U.S. Congress, levies a fine and demands that I pay all they say I owe. I refuse. Then the IRS says, "We're going to confiscate your house." I say, "No you won't; that's my house." Then they send agents with automatic weapons to take my house. I stand and defend my house. The agents of the U.S. Congress kill me. The truth of the matter is that violence is such an effective and valuable means of settling differences that most governments demand to have a monopoly on its use.

Comprehensive Strategic Plan for Google Essay

This paper will discuss a comprehensive strategic plan for google. First, an analysis of Google’s competitors: Microsoft, yahoo and Amazon analyzed. A critical analysis of Google’s operational and business strategy follows that. Then Google’s approach to corporate strategies that include vertical integration, diversification and Google’s global reach. The comprehensive strategic plan (CSP) is extrapolated from the critical evaluation of business and corporate strategy and based on the degree in which strategy is aligned to support Google’s espoused values and support its mission. The CSP includes strategic recommendation and measures in three areas: change to either corporate or business strategy, leverage resources that can drive sustained competitive advantage and align organization structure and management to enable resources and capabilities that will drive sustained competitive advantage. Google’s competitive environment With the advent of the internet, competition within the industry of searching the web has intensified. The completion for google has always been other search engines like Bing, metacrawler and yahoo. In today’s world competition for google is not merely other search engines, but it has reached to advertisement, product and services. For instance google are trying their hand in cloud computing. Google offers a wide range of services, so it only practical that google has its fair share of competitors. Google considers a wide range of services on the internet to be its competitor (Goodstein, Nolan & Pfeiffer, 2006). Google competition comes from those businesses that seek to offer the public with information and provide them with advertisement. These competitions include traditional search engines; yahoo and Bing. Just like google, E-commerce sites and vertical search engines: kayak, amazon. com and eBay, that offer product and services to consumers. Therefore, users go directly to these sites instead of going through google. Sites like facebook and twitter offer competition because users are now relying on these services for referrals instead of using traditional search engines. Google also has competition for the ad dollar from the traditional form of advertising: TV, radio, Newspapers, magazines and billboards. In addition, with the development of apps, users are now accessing e-commerce directly from these apps, instead of search engines. Google also offers product and services that comprise of Gmail, YouTube and google docs that competes with new and established companies that offer information, communication and entertainment services. Therefore, google competes with most of the internet (Dess & Miller, 2007). Google receives competition from its rivals on the internet for the market share and financial performance. Google has introduced google chrome, which is cloud-computing software that allows its users to upload and download documents on the internet. However, the large market share is held by Microsoft’s office. Moreover, google has competition in the mobile industry from its android operating system. (Gru? nig & Ku? hn, 2005). To compete with Apple’s iPhone and to increase market share of ads displayed on smart phones, Google launched their android operating system. Although google receives stiff competition from its rivals, it still holds a high market share because of its brand positioning (Casson, 2004). Hence, Google holds such a great market share; advertisers would not receive nearly the same amount of ad exposure using a different search engine. Google has continued to make a net profit even as its rivals net plummeted; probably the most important aspect of a company’s financial performance to a potential investor is the earnings per share ratio. It is widely acknowledged that Google puts great stock in being able to show investors that their money is safe. This company’s earnings per share ratio had grown impressively in the four year period from 2007 to 2010, with only a slight decline when the recession hit the hardest. This shows that Google is a true powerhouse, especially when compared to their top competitors, Yahoo and Microsoft. With Google increasing their percentage of searches, in comparison to all other search entities, it is easy to see that Yahoo and Microsoft are losing the battle against this Internet behemoth. In the period from 2008 to 2010, Microsoft maintained a constant net profit margin (Hitt, Ireland & Hoskisson, 2009). This would indicate that Microsoft is outperforming Google, but these impressive numbers do not tell the story for the segment of Microsoft that is competing against Google. The operating profit margins during this period for Microsoft’s online services business unit are embarrassing at best, with negative margins in 2009 and 2010. This indicates that Microsoft is hemorrhaging money at an increasing rate while it tries to compete with Google. Similarly, Yahoo shows declining net profit margins for every year from 2007 to 2010, with margins for 2009 and 2010 dropping below 0. 1. (see appendix). Overall, while its top competitors are losing money and market share, Google continues to grow and provide investors with profits. Several factors are what make customers prefer google to its competitor. The search industry giant’s success is a cause of many key resource strengths and competitive capabilities. Google gains the trust of users through reliable, accurate searches and a clear distinction of upfront ads in searches. Their online business conducted with minimal physical locations and a low fixed cost. Instead of looking at these locations as burdens, they maximize the creativity and high-spirit of their work environment. The reason that makes google stay ahead of the curve is its ability to provide main resources to the users. Google would not be highly valued without the high content that it provides to its users. (Hitt, Ireland & Hoskisson, 2009).. Google’s Operational and Business Strategy The relevant searches that google provides, and the large amount of available information, is what makes google attractive to its users. Amazon a company that deals in downloading books, music and videos, offers google competition in the provision of content. The technology for providing relevant searches to end users, thus competition has become stiff. Therefore, google has to develop new ways to remain ahead of its competitors. So google has gone to develop its technological expertise as its key resource. (Centindamar, 2013). Currently as the leader in the industry, Google is attracting the best and the brightest. However, technology is a rapidly developing field that is continuously changing and improving. For Google to maintain the high standard of performance expected by users, they must attract and retain top technological experts. The search industry is changing to encompass not only searching technology any longer. Users’ preferences are constantly growing. A service provider provides mobile phone search and business technology software. There has also been a shift in how search engine users are using the product. This is mainly due to the emerging new capabilities of the Internet. For example, ever since Google acquired Keyhole, a digital mapping company in 2004, they are able to show users satellite and street view images of any location in the world using Google Maps. Google has added over 40 different tools and services aimed at providing the user the best experience possible (Hitt, 2002). Google is also able to customize which advertisements appear next to the users’ search results by tracking their history. While some may like this idea, the lack of user privacy has raised ethical concerns. In the next three to five years, the industry will most likely continue to change and evolve even further, adding more tools and features to further cater to the needs of the typical user, the mobile on-the-go traveler and the business person alike. The search industry giant’s success is a cause of many key resource strengths and competitive capabilities. Google gains the trust of users through reliable, accurate searches and a clear distinction of upfront ads in searches. Their online business conducted with minimal physical locations and a low fixed cost. Instead of looking at these locations as burdens, they maximize the creativity and high-spirit of their work environment (Volberda, 2011). Employees are hired selectively amongst some of the greatest minds in technology and related fields, and are given the tools, freedom, and encouragement to be innovative and fulfilled by their job. Several iconic features of Google remain unparalleled, including their extensive Google Earth and Google Maps capabilities, YouTube video streaming, and Google Search Appliances that allow other companies to feature Google search bars within their own sites (Hitt, 2002). Google has continued to have an edge over its competitors because of its goals and values. Google’s number one priority is to offer value to their users. Enshrined in their ten values, that makes up Google’s corporate philosophy. At the top of the list is, â€Å"Focus on the user and all else will follow. † Google has developed a certain trust factor with its users over the years that many companies strive to become. Google has always made decisions with their users in mind, and has not ever chosen to make a change in order to increase shareholder value if it did not also improve the user experience (Hitt, Ireland & Hoskisson, 2009). By resisting the desire to make a quick profit that many other companies give in to, Google has made a lasting impression. That is evidenced by the growth in their percent of searches from July 2006 to June 2009. While Google led the pack back in 2006 with 43. 7% of searches, Yahoo was not far behind with 28. 8% of searches. In the following three years, however, Google has been able to increase their percentage of searches to 65% and increase the gap between itself and Yahoo! from 14. 9% to 45. 4%. Google’s Corporate Strategy Corporate strategy refers to the overarching strategy of the diversified firm (Colley, Doyle & Hardie, 2008). Such corporate strategy delves â€Å"in which businesses should we compete? † moreover, how one business add to the competitive benefit of another portfolio firm, as well as the competitive gain of google as a whole. Google has relied on vertical integration to stay ahead of its competitors by diversifying their products and services (Casson, 2004). In September 2008 before google chrome was launched, companies like Microsoft wanted to prevent Google from collecting user specific information. They allowed users of Internet Explorer and Mozilla Firefox to block their viewing history and Internet address so that Google could not collect this information. When Google Chrome was released, it gave Google a way around this Internet â€Å"firewall†. Google understood that as the Internet shifts toward cloud computing there would be a need to have a browser that is able to support multiple programs at once. Getting users used to Google Chrome now before the switch to cloud computing begins, gives Google an upper hand when that switch occurs. This Google’s diversification development represents some kind vertical integration, though, google was known for being just a search engine (Chopra, & Meindl, 2007). Google has diversified to same-day delivery by the provision of a courier services for it users. As online users are embracing e-commerce, online retailing is skyrocketing. Therefore, same-day delivery is going to be a commonplace thing in the future. Google has gone to exploit this opportunity, thus edging its competitors. Google same day delivery has already rolled out in the United States. Therefore, Google’s diversification strategy is going to make it the top e-commerce technological tool. Google is soon to own the browsing and buying and finally the delivery to homes. Therefore, the so-called google shopping express provides diversification on technology and data. Already google is ahead of its e-commerce rivals with its easy to use user interface (Volberda, 2011). From Google’s mission statement, it exemplifies this idea of being a global brand. Its mission statement is to organize the world information to be globally accessible to users. Google is not only available to English speaking countries, but available in other languages of the world Casson, 2004). Furthermore, google has developed an app specific language, therefore being global. Again, google has taken up over fifty companies to export itself globally. The co-founders have expanded into foreign markets to satisfy the internet experience globally. Comprehensive Strategic Plan Google’s weaknesses, while fewer in number than their strengths, could have serious implications on the future of their business. The low revenue earned from YouTube represents a lost opportunity for such a large online presence. Their grasp on the comprehensive social networking market is far behind those of their competitors. Although, they remain an industry leader, their international reach in emerging markets such as China leave much lacking (Hitt, Ireland & Hoskisson, 2009). The organization and management system should align resources and address several strategic issues to remain competitive in the coming years. Recommendation is that the management system must encourage innovation in their strong labor force and expand research and development to its fullest achievable potential. Placing more emphasis on Chrome through advertising would increase market share in web browsers, allowing for access to more information. This goes hand-in-hand with the goal of strengthening users’ reliance upon Google accounts, comparable to those existing with comprehensive Yahoo accounts (Hitt, Ireland & Hoskisson, 2009). It is also crucial to pay attention to the path and future of mobile advertising, likely to progress through rich media ads that can synchronize with existing smart phone features and apps. Furthermore, it would be wise for Google to condense their wide selection of Android phones, keeping enough variety to suit consumer desires, but streamlining their product line to a more lean production (Dess, 2012). When there is potential to be profitable, Google should also expand its efforts to developing countries that are passing computers by and accessing the Internet through mobile phones. This would portray Google as a reliable product and service in these countries and build a strong brand recognition early on. To increase revenue from YouTube, they can consider charging corporations for having accounts solely for business purposes (Hitt, Ireland & Hoskisson, 2009). Google’s strongest ability lies in their existing features, though they must fine-tune the quality of their weaker applications like Google+ and Google Docs that have trouble comparing to industry competitors. Further developing features to compete with the capabilities of Microsoft Office can gain a major advantage, by promoting users to share documents, by Google Docs. Overall, Google must capitalize on its existing features, refine them, and continue to use research and development along with innovative technology to maintain their position as the leader in the search engine industry (Fox, 2012). Conclusion Because of the rapid growth in industries revolving around technology and the Internet in particular, many opportunities present themselves to Google currently and in the near future. Internet and mobile advertising growth lead the way for the increasing importance of Search Engine Optimization for marketers. Using data collected from searches and Chrome, more data on users becomes more readily available. Possibly the most important up-and-coming necessity for innovative companies such as Google is the availability for users to have all of their information in one account through cloud computing (Casson, 2004)..